eBooks and Advertising

Well I'm not surprised to find it here, but amazon will be releasing another version of the Kindle that will be ad-supported. The good thing about this is that the device will be at a lower price of $114. The ads will be displayed as the home screen as screensaver, not embedded in the books. In many ways this isn't really new, paperbacks have a long history of advertising pages, ranging from other books in the genre, other books by the author, to just general commercial ads. I do wish that they could have reduced that price by another $15, I think it would have had a bigger impact on getting more of the population getting their own ebook device if they can get it to break that $100 wall.