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Showing posts from February, 2016

But, have they been reading?

Here is an interesting experiment that was done with ebooks, that would be very hard to do with print books and get good results. These publishers wanted to know if reading completion rates were the same for males and females. They added a bit of code, called candy.js, to the ebook that sent back information on the reader with the completion of each chapter the next time the reader device was online.  Then they found out that the completion rate was about the same for each gender. Instead, bigger issues for completion rates were things within the book like the writing style, characters, and topic were more influential on book completion. This trend held true across multiple genres including non-fiction, and literary fiction (including fantasy, science fiction, and crime).

Now as a research tool this is very interesting, as it eliminates the self-survey issues that have been commonly used to interview people - either the book was read or not, and there is specific data to show it. Thin…