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Showing posts from October, 2013

Shifting Baselines

I've always surprised about how it is so difficult to get starting integrating ebooks in schools or just to convince so many in the public to make to try reading from ebook devices. I've been working with ebooks for about 20 years, and I can remember when I attended the first International Etext Conference back in 1998, how I thought that in just a couple of years we will have ebook devices in the hands of the students. I'm constantly surprised at how long it has taken to get as far to where we are today, although I now know that a basic premise technology integration always takes longer than expected, and we were developing new and better tools all along.

I see the integration issue though as one related to "shifting baseline". With shifting baseline people identify something as normal or standard based on what was true when they gained awareness. Shifting baseline was first discussed in terms of fishing catches, people only though about their catch compared to…